About Me

I am a senior e-commerce developer and development team lead. I've worked with a broad range of packages, languages, and personalities in some capacity or another. In my 15+ year career in e-commerce, I have mentored a team of 7 developers, integrated Magento 1 and Oracle EBS, supported migration of 9 figures of annual revenue from Magento 2 (Adobe Commerce) to Salesforce B2C Commerce Cloud (Demandware / SFCC), optimized poorly-performing web applications, and much more!

I have an acute memory and attention to detail. I am an invested contributor to brainstorming sessions and team discussions. I provide as much value to conversations about SEO, page speed, checkout optimization, and UX as the value I provide directly to the codebase, code reviews, sprint planning, and discussions about development best practices. I am a quick study and thrive on challenges.

I love my wife Kate, travel, and web development. I appreciate old houses, electronic music, and good food with friends. I enjoy hiking, craft beer, and funny internet pictures.

Contact Details

Everett Green
(865) 384-2015
[email protected]

Work

Conair LLC

Senior Salesforce Commerce Cloud Engineer October 2023 - Present

Member of small in-house development team, collaborating with multiple agencies to support more than a dozen B2C Commerce Cloud sites. Implemented complex Floodlight, Amazon Ads, Facebook Ads, Site monitoring, and other business requirements via Google Tag Manager. Applied creative problem solving to meet the needs of our customers and the business. Designed and documented new Git workflow. Review agency work and collaborate on improvements. Support legacy PHP sites, as well as integrations with fraud protection, Klaviyo, Salsify, SAP, and more.

Freelance

E-commerce Engineer, Wordpress Developer, Google Tag Manager SME May 2005 - Present

When interesting challenges come my way, I am eager to solve problems, expand my skillset, and share my expertise. I've lent my e-commerce, PHP, and web performance skills to numerous sites over the years.

Cricut - SFCC

Salesforce Commerce Cloud Engineer October 2021 - May 2023

Underwent CCD102 virtual training to learn more about SFCC Development before passing B2C Commerce Developer certification in Jan 2022. Supported team through launch of multi-realm, multi-store migration from Magento 2 to SFCC on SFRA. Worked heavily with SFCC Business Manager to implement subscriber benefits and upsell via promotions, middleware, helpers, and custom templates. Resolved issues with Cart Abandonment integration using Google Tag Manager.

Cricut - Magento

Senior Magento Engineer June 2020 - October 2021

Acted as production support through peak order volume >200/min, assisting with load testing planning and execution. Created and managed Docker environment and bespoke Bash utilities for working with our non-prod environments. Assisted SRE managing our Varnish config and AWS environments. Leveraged Blackfire PHP profiling, strace, and other tools to identify and resolve performance issues across the stack, leading to major performance wins ahead of important ‘20 Black Friday sale, and in April ‘21 leading to thousands in infrastructure cost savings. Resolved several issues with Google Tag Manager implementation, including with EMS and visitor ID.

Core Development, Inc

Magento Architect September 2018 - June 2020

Solved client problems in fast-paced agency environment. Designed economical Magento solutions for different versions including M1, M2, and Magento Commerce Cloud. Performed code reviews, troubleshot complex client challenges in varied disciplines including SEO, advertising, fulfillment, email marketing, and more. Implemented hotfixes for urgent issues.

Radio Systems Corporation

Senior Web Developer, Team Lead March 2008 - September 2018

Member of web team supporting several brand websites, practicing Agile/Scrum model. Three years of C# / ASP.net development with Kentico, transitioned flagship sites to PHP development in ExpressionEngine and Magento. Customized Oracle's Java/JSP-based iStore ecommerce platform for b2b and b2c orders. Integrated Magento with Oracle for CRM, fulfillment requirements. Mentored several junior and mid-level developers. Heavily involved in initiatives to improve site speed, conversion rate, SEO, fraud-prevention, and customer satisfaction. Integrated Google Analytics and other business requirements using Google Tag Manager.

Skills

I am confident developing solutions for Magento (Adobe Commerce) 1 and 2, Salesforce B2C Commerce Cloud (Demandware / SFCC), and WordPress. I use Git for my projects but have SVN and Mercurial experience. I am adept at debugging with PHPStorm + Xdebug and VSCode + Prophet to troubleshoot issues. I'm comfortable with Eloquent ORM, but also capable writing raw SQL for reporting and answering business questions.

  • Magento
  • Salesforce Commerce Cloud
  • Wordpress
  • JavaScript
  • PHP
  • HTML
  • CSS
  • Google Analytics (GA4)
  • Google Tag Manager

Education

Salesforce Live Virtual Training CCD102

B2C Commerce Developer with SFRA; Instructor: Bhalinder Singh November 2021

Attended weeklong course with live instructor, actively participated, taking and sharing notes with teammates.

Pellissippi State Community College

AAS, Computer Programming May 2010

Graduated summa cum laude. Received award for honored graduate of CSIT department. PSCC Knoxville Chapter Officer for AITP, developed chapter website and helped coordinate events.

Organizations

CodeTN

Mentor, Presenter 2015 - 2016

CodeTN is a coding competition for local high schools. I mentored a team as a "tech pro" and presented an introduction to Git and GitHub to competition participants.

Industry Meetups and Slack

Coding Dojo, KnoxJS, KnoxPHP, LOPSA, KnoxDevs, MageChat, SFCC Unofficial 2013 - Present

Continued learning is an important part of staying relevant in our industry. I stay up to date and learn new things from my colleagues at a number of local and regional meetups. I am also a member of many developer Slack workspaces.

YPK

Young Professionals of Knoxville 2013 - 2017

Special interest organization offering networking opportunities. I provide website support.

AITP

Association for Information Technology Professionals 2008 - 2010

Industry organization offering learning opportunities and networking. I served as an officer, coordinated events, and produced the organization website.

Testimonials

  • He is a tireless learner and passionate developer; he has emerged as the technical leader of the team. What makes Everett special is that he is a developer who cares equally about the nuts and bolts of a solution as well as the user experience. He is an honest and compassionate person who is not afraid to provide feedback either good or bad in the most eloquent way that helps our team be the best it can be.

    Audra Morelock, Development Team Manager, Radio Systems Corporation
  • Everett is hands down one of the most capable developers I've seen. [...] He is respectful of others' opinions, but isn't afraid to point out potential problems. [He] is helpful in bridging communication gaps between developers and non-developers. He is passionate about web development and it has given him a breadth and depth of understanding of the subject matter that is very uncommon. [...] I can't recommend him enough.

    John McCombs, Business Owner, Core Development, Inc
  • Everett is one of the most talented, intelligent, and well-educated developers I have ever had the pleasure to work with. He is well versed in development standards and has a passion for quality that is unmatched. I relied heavily on Everett for 4 years to be a standard of quality on the Radio Systems Web team. Everett will always be a top performer and I am excited to see how his life unfolds.

    James Puckett, Project Manager, Vets First Choice